4 Eye-Opening Stats on Women and Financial Advisors

📊 72 % of financial advisors in the industry are men

A workforce this male-dominated leaves few perspectives that reflect women’s experiences, increasing the risk of blind spots in advice.

Source: Unbiased.com, “Financial advisor industry statistics” (2025)

📊 70 % *of widows fire their couple’s financial advisor within a year

Widows often felt sidelined during marriage; once they’re the sole decision-maker, they look for an advisor who truly respects them.

Source: David Bach, Smart Women Finish Rich (quoted at TD Ameritrade, 2015)

📊 67 % *of women feel misunderstood by their financial advisor*

Many advisors assume a one-size-fits-all approach, failing to see women’s unique priorities such as career breaks, longer life expectancy, and caregiving roles.

Source: Rethinking65, “Why Women Leave Their Advisors” (Jan 2023)

📊 40 % of women feel advisors ignore or dismiss what they have to say

When voices aren’t heard or valued, trust breaks down and women quickly look elsewhere for guidance.

Source: Center for Talent Innovations, “Harnessing the Power of the Purse” (2018)

72 % of financial advisors in the industry are men

– unbiased.com